The Harsh Realities

Making a comic is tough. Especially at the professional level. I mentioned it earlier, but here are some of the challenges on your journey.

Money

Actually working on a full color print comic is a real undertaking. If you are paying close to professional rates then you’re looking at the pencils and inks, for 22 pages, running around $2200+. Then you have to factor in a colorist which is also expensive. Don’t forget lettering. You may be able to do it yourself, but make sure it looks professional. Most free graphics software will not be up to standard. Lettering can be done in a number of ways, but the professionals use Adobe Illustrator or Manga Studio, and both cost moolah!

If you’re not doing on-demand printing, then you’ll have to pony up more money for a print run, and the smaller the run the more expensive it will be per unit, making it harder for you to make a profit. But if you get that far then the next essential is to get listed in the Previews catalog. This gets you into the system with Comic Book Retailers who can place an order through Previews. If your trying to get into Comic Book stores then you need to take Diamond / Previews seriously and build a relationship with them. You will get much more exposure and more orders than if you don’t. I know this from friends who made the mistake of putting off getting serious about Previews. Do it!

Collaboration

Ideally, you can do the art, colors and lettering all yourself and save a huge amount of money. That, or you can find a collaborator who will work with you for the reward of a percentage of the profit from the sales. But profit from sales from indie comics, even those that make it into Image comics are hard to achieve. As I mentioned, it is a really expensive business for a self-publisher, and working with Image you still have to foot the bill.

Building your team

When I put Once Upon a Caper together (originally called Sovena Red, and then renamed to Once Upon a Super Hero), I had to find an artist and colorist as Leanne was busy on other professional projects. I was impatient and it seemed like the only way to make something happen on my end that could benefit the both of us. I should have just waited.

Here’s what NOT to do: I knew a number of artists in the industry, but they were all committed to projects, so I posted a wanted message at DigitalWebbing and at PencilJack. My inbox was flooded with responses including several from fraudsters posing as legit artists. They were ready to run off with the first payment and never speak to you again. Josh Hoopes is one of the guys I dealt with. Fortunately I wised up before any commitment was made. That’s not to say that it’s just scam artists out there, there are writers / editors offering projects only to drop off the face of the Earth after receiving the finished art without paying. It’s a shady business on both sides.

I genuinely and honesty discourage anyone from posting an ad at such a forum. If you’re not doing the art yourself and need someone else, then REALLY get to know that person as a friend first. I’m not talking about a few emails and a phone call, I’m talking about over a period of months, or longer. Find out who else they have worked with and learn a little about their reputation. You might be so psyched for your project that you feel you are in too much of a hurry to do this research, but I’m telling you, DO THE RESEARCH. Do not rush in with someone new. Sure, maybe it will all work out beautifully for you because you are the Chosen One and nothing in your life has ever gone wrong, but when money is involved (and comics can be massively expensive) be sensible!

My advice, if you HAVE to pay someone, is work out a deal where you pay for each page as it is turned in to you completed. That way you aren’t risking large sums of money at once and you have a carrot to motivate a slacking artist.

For the earliest version of Once Upon a Caper, I did the lettering myself with some editorial help from Leanne. It worked out pretty well, but for the latest revision I actually turned to Leanne’s lettering friend, Bill Tortelini. He did a great job and at a generous rate. Again, friends. Don’t have industry friends? Go make them. Talk to the artists at the conventions. Get their advice, get to know them.

Working with a team

Working with team members can actually be a big obstacle for the comic. Personal lives, or a sudden lack of motivation from just one member of the team can be a huge spanner in the works and seriously set back your plans, especially if you had a deadline such as a debut at an upcoming comic convention. What I’ve learned very slowly is never believe that your team will achieve your deadline. You can set a deadline and work towards it, but have a Plan B and a Plan C, because somebody, somewhere in the production train is going to get sidetracked. Plus nobody likes a slave driver either, and you don’t want to be known as a dick.

So, if you’re going to work with a team, try to keep it small, and try to work only with people that truly believe in the project. Money doesn’t buy belief or commitment as this is an industry full of artists, and as I mentioned earlier, artists can be inherently flaky. When money is involved this is potentially a very painful lesson for the creator who is investing into the project. And ultimately, is your goal to make that money back? Is it to simply have a portfolio piece to try and launch an ongoing series? Is it to help your resume and start a career on other books?

Build Meaningful Relationships

For writers, one way of getting published is to basically get to know creators and publishers, make friends and an opportunity might come up for you to write a backup piece for an established title. If your project is a pipe dream, then start getting to know artists now so that when you are ready to get it off the ground you have people to turn to for advice and help. Comic Conventions are great for that because they allow face-to-face contact, though I’m sure you can build those relationships effectively online too. Find creators whose work you like. Tell them what you like about their work, buy a copy and get their signature. Get their advice on how they got started. They will be more than happy to talk to you if you are supporting their work at the same time. Well, most of them. 😉

Part 1 – Introduction
Part 3 – Making Webcomics
Part 4 – Promotion
Part 5 – Comic Conventions

This is part 1 of a 5 part series collecting much of my experience and advice. Whether you’re planning to make a comic, or already working on one, there are many things to consider and I can’t promise to cover them all.

All you need to make a comic is a little bit of creative storytelling skill and determination. How much money you need will depend on how much you can do on your own, as well as what sort of comic you are trying to make. If you need a lot of money for printing, there’s always Kickstarter.

A great example of that independent spirit of amateur comic book making can be found at Anime Conventions in artist alley where many writers and artists shop their amateur mangas. At comic conventions like Baltimore Comic Con and Heroes Con you’ll find a huge emphasis on the creators and a large section of the hall devoted exclusively to them.

It’s tough making comics on your own and even more challenging working with a team! The more ambitious the project, the tougher it gets. However, having your own printed comic in your hands is a good feeling, and knowing the story you wrote means something to a reader is even better!

Ashcans: A term for a do-it-yourself comic. All you need is access to a printer/copier and a stapler. Often, Ashcans are entirely black and white and with a smaller page count, but it is really up to you. Think of it as a sampler or preview issue for promoting your upcoming work. However, if you just want to make comics this way, what’s to stop you? A great place to sell these is by getting your own table at local anime / manga conventions (usually a bit cheaper than comic conventions and with a more receptive audience to indie comics). To save on costs, you can split the table fee with friends and share the space to promote each other’s works.

Print On-Demand Comics: Full color independent comics like Once Upon A Caper‘s early print runs were printed through on-demand printers like Ka-Blam and listed on Indy Planet. But you don’t have to go full color. You can have a color cover with black and white interior to save a little on print costs, or for aesthetic choice.

• The down side is that you won’t get the sort of savings that you would if you were using a large printing company. This is how publishers like Marvel, DC, Image, IDW and Dark Horse can have a comparatively low cover price compared to your print on-demand book.
• Although your profit margin is less, you don’t have to place an order for a huge print run either and worry about boxes of back issues you were unable to sell.
• A lot of people who support indie comics will pay a little more because they are happy to support the little guy.
• Black & White issues cost about as much as a full color book from Marvel. While full color on-demand issues cost a lot more, forcing you to bump up your cover price to make any profit. When I used Ka-Blam, Once Upon A Caper cost $3.50 to print, though I could have saved a fraction if I let them include one of their Ka-Blam ads. The Ka-Blam ad is a bit of an eye-sore, but it you don’t mind it, it can knock that printing price down to as low as $2.90. Although Ka-Blam and on-demand printing are no longer my preference, they are good in a pinch when you need a book quickly and without having to invest in a minimum quantity of 100 or more at a larger print company.
• Indy Planet is Ka-Blam’s online store, however there is no quality control for the titles listed and there are thousands. The best way for people to find your book in their store is to point them right to it through your promotional activities. Indy Planet also has a massive drawback for the customer who has to wait up to 3 weeks for a the book to be printed and shipped. For some, that is too long. In the end, you’re likely to use Ka-Blam to print copies for your own stock to take to conventions than you are to sell many through their Indy Planet store. I created my own website to promote Once Upon A Caper and pointed it to their store, however I am not printing issues elsewhere and shipping them out myself. Quicker for the customer. Just something to think about.

Digital Comics: I offered Once Upon A Caper as a digital download in PDF format via PayLoadZ.com for $0.99 cents. I offered it for so low because I figured the promotion I would get would be worth more than an extra $0.50 cents that might otherwise put someone off buying it. UPDATE 7.16.2013 – With the revised version of Once Upon A Caper I had intended to take advantage of Indy Planet Digital until I discovered how backed up the staff are. After my print edition went live on Indy Planet on July 3rd, I am STILL waiting for the digital to appear. Their response was that they are so backed up they won’t even give an estimate when it might be available. So I had no choice but to do it myself via PayloadZ.com once again. I upped my price to $1.99, giving me $1.50 profit off each sale. To date, my digital sales have been about 500% better than my print sales. So seriously, just do it yourself with Payloadz.

Comixology has been on the block longer and has an app that makes it available on mobile devices via iTunes and Google Play. It serves digital comics from the big publishers and as a consequence provides a considerable challenge for your comic to get noticed amongst the glut of industry heavy weights. I’m hearing that a lot of money is being made by digital comics sold via apps like Comixology so it’s something to consider very seriously. Apps however, cost money, and each issue is essentially converted to an app for a fee by a third party. This may have changed since I last looked into it. We’re talking in the hundreds of dollars per issue. Other options involve the third party taking a cut of each sale.

One of the big benefits of having created your own self-published independent comic is that it becomes a portfolio piece, both for writers and artists. It’s your show reel or demo tape. It says to any publisher or potential colleague that you can successfully put an entire comic together and that you have some professional experience. It doesn’t just have to be a vanity project.

Webcomics: Comics designed to read online in a web browser (almost always for free) that you either host on your own website, or via a webcomic hub site like Webcomicsnation.com. You can list your webcomic with InkOutBreak.com which allows readers to navigate through your many pages of story more easily as well as bringing in new readers from the webcomic reading community.

While many webcomic creators collect the online pages and print them in some sort of comic style publication, many remain exclusively online. This means that you don’t have to spend money printing anything if you don’t want to. Comics like Beast Legion hire and pay artists, but many webcomics are collaborations or written and illustrated by the creator.

Webcomics can be a good way to test the market and build a following prior to making the jump to the print medium, but you can stay entirely digital too. There is a lot of flexibility in webcomics, and the range of quality goes from very amateur to highly professional. Although there are a LOT of webcomics out there, some have become so successful that the authors are earning a living or finding massive success with KickStarter. That being said, Rich Burlew did not make over $1 million dollars via Kickstarter until his webcomic, Order of the Stick, had been running and building its audience for 9 years.

I’ll talk more about how to create webcomics and how I set up Blue Milk Special in Part 3 of this feature.

Part 2 – The Harsh Realities
Part 3 – Making Webcomics
Part 4 – Promotion
Part 5 – Comic Conventions

Hello 2013!

Robot 6 at Comic Book Resources posted an article about Ray Felix’s legal wrangle with DC and Marvel over his use of the word Superhero in the title of his independent comic. Most people will agree that DC and Marvel should not have been allowed to trademark the term Super Hero / Superhero / Super-hero, and yet they did. They got away with it and now enforce it by picking on the little guy. Just try to think of a way to describe the super hero genre in one or two words? That’s why it’s a genre, and not a product. It would be like Disney deciding to trademark the word Cowboy, or Western, because of the Lone Ranger.

This, of course, effects my own project Once Upon A Super Hero, which at this time is nothing more than a preliminary project which is neither marketed or promoted. However, I am clearly going to have to change the name before taking the project any further, even though I considered the usage to clearly be a description, not an infringement. Here’s the article in question. I wish Mr. Felix the best of luck.

Creator tangles with DC and Marvel over ‘super hero’ trademark

This is a reminder of how frustrating the corporate world is. Marvel and DC, like Disney (who now own Marvel), can circumvent laws because they have money. Disney’s early Mickey Mouse short films should be public domain, but the company bought changes to the law. DC and Marvel jointly trademarked a term as if it was a product and are ready to dick over many small publishers who either lack the will or money to fight.

The comic industry is not a healthy market to begin with, but stamping down on the little guy can only make things worse for everyone in the long term.